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The Ice Halo is fashionable piece of headwear that protects skaters and curlers from the severe dangers of head injuries sustained from falling on ice. The overall ingenuity of the product pretty much sells itself, but the company’s website was unorganized and lacked structure, which hindered the decision making of new customers prior to the implementation of our website redesign strategy.
In the early fall of 2013 we met with Barbara Armstrong, Creator & President of Barrie based business, Ice Halo Ltd. For Barbara’s business, this is typically the busy season as they geared up for the abundance of web-based orders that is to be expected as we North Americans transition into winter-oriented sports and recreational activities. In order to help facilitate an increase of sales via the website during the winter season, A4C completely overhauled the website’s design and reimagined how the site could be used as an effective sales and marketing tool. We also helped promote the launch of a new product line, complimenting the launch of the new site.
We began by building a custom tailored Content Management System (CMS), so that Ice Halo could manage their products and stock without the assistance of a webmaster. We not only gave them the ability to upload their products, but also enabled them to organize their stock according to product line, style and colour. For the user, this simplified the purchase flow and made finding the perfect Ice Halo product quick and easy.
The CMS also governed the newly added photo gallery, blog, news, and events. This gave Ice Halo full control over their website, while allowing them to reach out to their customers on a social level. The regular contribution of content further encourages users to return to the site on a regular basis to see what’s new.
The business also happens to have a vast network of resellers in locations all over the world. In our efforts to streamline purchases through the website, we also built a custom reseller login portal, where designated distributors can place a purchase order effortlessly based on Ice Halo's available stock.
Overall we are happy to see Ice Halo leveraging the full potential of their website. We really enjoyed working together with Barbara to design a solution that we are both very proud of. As the Ice Halo product rightful finds it place on more and more skating and curling rinks across the globe, we look forward to seeing the website continue to serve the business as an informative sales and marketing tool in the future. So don’t risk losing ice time due to a head injury, stay safe and wear an Ice Halo next time your on the ice! Get yours today on Ice Halo's website
